The first half of Superbowl XL

Super Bowl XL
Coin toss. What a wimpy flip by Tom Brady. Seattle wins the toss (called heads). Boo!
1st quarter
Hmmm, this Jackson guy seems too open for my taste. Hasselbeck has too much time, the Steelers need to put pressure on him! Get HIM! 3 - 0 Seattle.
2nd quarter
Still way too much time for Hasselbeck! Come on Defense! finally, a first down! interception :-( Okay, now we're moving the ball, keep it going. no more penaltys! sigh... we need to score! third and goal on the 1 yard at the 2 minute mark ... reviewing the play, Touchdown Steelers! Defense! Defense! Phew, that was a close one. TO Pittsburgh, a minute left in the half. Poor use of the clock by Seattle. Long field goal attempt, no good. Score: Steelers 7 - seahawks 3!

When are the ads officially considered Superbowl XL ads, after the game starts?
pregame:
pizza hut - two thumbs down, enough of JS already
disney - NFL players practicing saying "I'm going to Disney" cool, cute, warm and fuzzy
Dr Seuss - NFL - Oh the places you will go! Very creative and well done
blockbuster - who cares?

first half:
bud light - too funny - hide the beer in the office :-)
burger king - yuck! gross! no taste whatsoever
sierra mist -
bud light - secret revolving wall - Funny
movie trailer - 16 blocks ... ??
Camry - hybrid car - interesting - bilingual
FedEx - cave men - not impressive
Bud Light - Beer drinking bear - cute I guess
movie trailer - V for Vendetta :-(
Diet Pepsi - P Diddy - Brown and Bubbly - creative...
Memories - NFL - palomolo (sp?)
Aleve - Doctor Spock?
Ameriquest - don't judge too quickly
Bud light - cleaning the gutter, fixing the dish, falling through the roof!
diet pepsi - jackie chan - stunt double coke...
movie trailer - Cars - Disney :-)
Ford - all wheel drive cars - the fusion and the five hundred - nothing flashy
Budweiser - horses - football - goat streaker
sports heaven - mobile ESPN
careerbuilder.com - monkeys
2007 Cadilac escalade - fashion show
movie trailer - Mission Impossible III- Tom Cruise
Dove - self esteem for young girls campaignforrealbeauty.com
movie trailer - Disney Shaggy Dog - voice by Chris Berman
Ford - Kermit and the green hybrid - better
Michelob light - amber - darker family football
NFL - Ben reflections on winning
Godaddy.com - ???? what are they? what do they do?
movie trailer - Poseiden - yikes!
Gillette fusion - new razor - 5 blades
Desperate Housewives ad - cute Shaq, Sugar Ray...
overstock.com -
Disney - 50 years
NFL - bill cowher - reflections on winning